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Paul Jarvis on Making Your Business Better, Not Bigger

Originally posted on Own Your Content:
For the last two decades, Paul Jarvis has been building his business differently than what most would attempt: he’s focused on small, not big; better, not bigger; and every detail within his courses, books, essays, and newsletter reflects his thoughtfulness and personality. In short, he lives the ethos of…

Strategy Development

When looking at building a clear understanding of the current state of a business, product and organization it is important to gain the fullest picture possible. Three to five year strategic plans, development plans, marketing and sales plans do not form out of thin air. The effort to gather, review and discuss what is known, … Continue reading Strategy Development

Brand Alignment Is Key

I was recently asked to explain what brand means to an industry group. So I shared some thinking and background on how to look at the importance of branding within the mix of a business or a nonprofit organization. My background includes large brands like American Express, Marriott and MasterCard, along with a large non-profit … Continue reading Brand Alignment Is Key

Fractional CMO/COO/President/CEO

What value David brings to a business?  Growth, Development, Revitalization, Strategic Thinking, Performance Improvement When your business, brand, product or team needs experience in marketing, sales, planning, execution, and operations alignment but you can’t afford 100% of a person look at “renting” the knowledge and experience – fractional support CMO/COO/CEO! My passion is in better … Continue reading Fractional CMO/COO/President/CEO

Engagement Program Pit Fall #3

Timing – “What is your favorite snack?” to “What is our competition offering that we are not?” to “How do we drive shareholder value in the next quarter?” I have seen businesses ask these questions and more all in the first hours of launching an engagement program. The need to pace what, how and when engagement … Continue reading Engagement Program Pit Fall #3

Engagement Program Pit Fall #2

Having been involved in the development and on-going management of over 1,000 employee, sales, business to business and consumer loyalty engagement programs for 30+ years another common pit fall to watch out for: Small Things Matter – In any work environment there are things that, well, drive people nuts. While doing an engagement program if these … Continue reading Engagement Program Pit Fall #2